About SBWC


Santa Barbara Wine Collective is a group of like-minded producers focusing on the unique terroir of Santa Barbara County. It is both a neighborhood hangout for locals and an uncommon experience for visitors who are interested in tasting a wide range of local wines produced here in Santa Barbara County. We are the county’s first and only communal tasting room that represents five wineries and winemakers under one roof. Each winery offers a selection of different varietals but all work to produce wines of elegance and balance while representing a sense of place. Our goal is to showcase these award-winning winemakers that produce similar varietals in different areas of our county and how the unique microclimates and terroir in Santa Barbara County impact these wines.

Our mission is to create a memorable wine tasting experience for our guests with outstanding service by people who are warm, knowledgeable, confident, and committed. Even more important than what our guests see and drink is how they feel while they are with us. Great design and exceptional wine does not guarantee success. To succeed here, we must all embody hospitality. The success of our tasting room depends on your ability to deliver on that promise and we must provide warmth, integrity and sincerity to all that we do.


Tamara Payne, General Manager

Christian Krueger, Supervisor


Lucky Penny is available for delivery, full menu is available.

Helena Avenue Bakery located inside of our tasting room, full menu is available.

Specialty wine tastings and pairings can be offered by appointment.


Tastings range: $15 a flight for each winery
All wines will be offered retail by the glass or tasting flights. Bottles may be purchased at retail price and can be consumed on premises.

Building History

The Santa Barbara Wine Collective is located within the warehouse space originally owned by the Castignola Family, who operated the historic Santa Barbara Fish Market there from the 1920’s and was a local landmark.

Seating Capacity

100 inside; 20 outdoors for picnic dining and delivery from our neighbors.

Credit Cards

All major


Street parking and three nearby city parking lots (State and Yanonali, Helena between Yanonali and Montecito, and Cabrillo and Garden)

Dress Code


Private Parties

The Collective can host parties up to 100 people with catering by The Lark or Les Marchands culinary team.

Handicapped Access

The store is accessible for handicapped guests.

Catering/Special Events

The Santa Barbara Wine Collective offers its professional services for off-site events with full service staffing along with custom menus and preparation by the Les Marchands or The Lark culinary team.


Smoking of cigarettes, cigars or pipes is not permitted anywhere in the store.


AB Design Studio, Santa Barbara


Doug Washington

Branding, Website, Graphic Design

Leo Basica / L&Co.

Public Relations

Jannis Swerman, Jannis Swerman & Company
(818) 789.7747 or jannis.swerman@gmail.com